We’re now going to get clear now on 3 things:
• What content will be on your website• Where said content goes• The roadmap you’d like your visitors to navigate through your website in
I’m sure you understand the importance of knowing what content goes on your website. If you have a website with no content, then what do you really have? A useless page online that just costs you money.
Where your content goes is vital. If people head to your website and are clicking around aimlessly not able to find what they want, they’re going to high-tail it out of there real quick. We’re going to ensure that vital info is accessible quickly & easily. We’ll also figure out where all your less-vital, but still important content should go.
Lastly, we’re going to map out an intended website navigation route. Overwhelm can kill your websites user experience, so we’re going to avoid that by mapping out a website navigation route.
I want you to think up your preferred website navigation route. This is basically where you decide, ‘Okay, if I could hold my visitors hand and walk them through my website in exactly the route I want them to visit it in, which route through the pages would I take them?’
Example. You run a website for your graphic design business. You probably want people to visit your portfolio page, then your reviews page, then your pricing page then your contact page. (Tip: not every site page needs to be in this map!)
eg. home > portfolio > reviews > pricing > contact