The Best Email Frequency for Small Businesses

How frequently should you be sending out your email newsletter?

The appropriate email frequency can have a positive affect on your email newsletter success. For most small businesses, the ideal frequency for sending out an email newsletter is generally around once a month. This amount provides continual engagement with your business and helps increase the optimal click-through rate.

Studies have indicated that if you’re sending out an email newsletter less than once a month, your subscribers may lose interest in your products or services. The goal is to keep your audience engaged and excited about what you’re offering. Giving your subscribers a consistent flow of content, allows your business to be more visible and remain in the minds of your customers.

shannon mclaughlin