The Best Email Frequency for Your Small Business


How often should your business be sending out a newsletter?

The appropriate email frequency can have a positive affect on your email newsletter success. For most small businesses, the ideal frequency for sending out an email newsletter is generally around once a month. This amount provides continual engagement with your business and helps increase the optimal click-through rate.


Studies have indicated that if you’re sending out an email newsletter less than once a month, your subscribers may lose interest in your products or services. The goal is to keep your audience engaged and excited about what you’re offering. Giving your subscribers a consistent flow of content, allows your business to be more visible and remain in the minds of your customers.

What to include in your newsletter?

To stand out and give your newsletter the eye catching attention it deserves, you’ll want to hone in on the following features:

A Strong Title

Grab your customers attention with a title that stands out and sparks interest. The title of your newsletter can inspire your audience to learn more about the content you’re providing.

High Quality Imagery

Including eye catching imagery or well-designed graphics can create a positive response with your audience. It can set you apart from your competitors and add value to what you’re offering.

Interesting Information

It’s not always about offering discounts and advertising new products, offering fresh new content can keep your audience engaged. There are a number of different topics you can discuss, including:

  • FAQs

  • Surveys

  • Advice or how-tos

  • Announce upcoming events

  • Event recaps

  • Product reviews

Call To Action

Your newsletter is an ideal platform to encourage your audience to take action, whether it be browsing new products or simply inviting them to view your services with a discount. It’s necessary to direct your customers to be more involved with your business.

shannon mclaughlin